Platform Migration
Move off Webflow, WordPress or Shopify without losing content, URLs, rankings or your nerve.
The problem
Migrations are the projects people put off for years, because the failure modes are public: broken links, lost search traffic, missing content, and a launch date that slips.
- The platform bill climbs every year and the site still cannot do what you need.
- There are two hundred blog posts and nobody wants to move them by hand.
- You changed platforms once before and the search traffic never came back.
- The site works, but you are locked into a tool you would not choose today.
What you get
- ✓Full content and URL inventory before anything moves
- ✓Redirect map covering every existing address
- ✓Rebuild on a stack you can maintain afterwards
- ✓Search visibility monitored through cutover, not assumed
We inventory every page and every URL before anything moves, then build the redirect map from that inventory rather than from memory. The rebuild happens on a stack you can maintain afterwards, and search visibility is monitored through cutover instead of being assumed.
We have done this off Webflow, WordPress and Shopify. The pattern is always the same: the content audit is the boring part that determines whether the launch is uneventful.
What it costs
Typically 60 to 160 hours at $160 per hour, driven mostly by page count and how tidy the existing URLs are.
Frequently asked questions
Will we lose our search rankings?
That is the risk the whole process is designed around. Every existing URL gets a mapped destination, and we watch coverage and impressions through cutover so a problem is caught in days rather than at the next quarterly review.
How much downtime is there?
None in the normal case. The new site is built and verified alongside the old one, and the switch is a DNS change.
What if our current site has content nobody has looked at in years?
Very common, and the inventory surfaces it. You get a list and decide what to carry over. Migrations are a good moment to stop maintaining pages nobody reads.