Retail
Seven years on the same measurement stack
A retail brand, client since 2019
The situation
A brand that needed measurement to keep working through seven years of site changes, platform updates, an analytics platform migration, and the shift away from what browsers will report.
What we found
The failure mode for long-running implementations is not a bad build. It is drift: a variable renamed here, a template changed there, a platform deprecation nobody was watching, until the reporting quietly stops describing the business.
What we did
Maintained and extended the container over seven years, currently running 65 live tags. Migrated the measurement when the platform changed rather than rebuilding from scratch, and kept the event structure stable so historical comparisons stayed valid.
7 years
of continuous measurement on one implementation