Ecommerce
A third of the revenue was missing from the reporting
Client anonymised pending naming approval
The situation
Analytics said the store had done $465,496 over sixteen months. The item-level data inside the same platform said the real figure was closer to $694,700.
What we found
About 17% of orders were arriving with a full product list and no value on the purchase event, so they were counted as zero. The defect had a precise start date, and every budget decision made since had inherited it.
$229k
of revenue absent from analytics, found and dated